Asics x Sony • Event Branding


created in October 2024


Inspired by Asics’ aesthetic and approach to skateboard marketing along with Sony’s technological innovation, the use of bright colors 
and round shapes along with shiny, smooth bevels and bold typography aims to promote a new, health-centered approach to skateboarding 
that isn’t often seen in the industry. 

A pop-up skate event at Shin Yokohama Skatepark in Yokohama, Kanagawa, Japan consisting of wheatpaste posters, instagram posts, an accordion-style zine/poster, and merchandise.

dynamic, comfortable, acerbic