Asics x Sony • Event Branding

created in October 2024

Inspired by Asics’ aesthetic and approach to skateboard marketing along with Sony’s technological innovation, the use of bright colors and round shapes along with shiny, smooth bevels and bold typography aims to promote a new, health-centered approach to skateboarding that isn’t often seen in the industry.

A pop-up skate event at Shin Yokohama Skatepark consisting of wheatpaste posters, instagram posts, an accordion-style zine, and merchandise.

dynamic, comfortable, acerbic